A prominent anti-spyware researcher calls a Sears and Kmart customer program “just spooky” because users might be giving up more personal information than they planned, reports InfoWorld.
It’s another take on ITBE blogger Kachina Dunn’s recent post, “Users Will Gladly Trade Privacy Today for Free Stuff Tomorrow.”
Ben Edelman, a Harvard Business School assistant professor, says the My SHC Community program fails to meet U.S. Federal Trade Commission standards by failing to notify users exactly what happens when they download the marketing software.
Sears Holdings owns Sears Roebuck and Kmart department stores. It launched the program in March as a way for customers to have a voice in the direction of the company. It offers members a $10 incentive and a chance to win several sweepstakes.
3 comments:
Sadly its true, the average user will trade their safety and privacy for a quick access.
Makes ya wish for the good old days, before cookies.
I'm not sure thats true. Most people are now very weary of companies collecting too much info.
I read somewhere that TESCO, in the UK has info on every person in the country, even those that have never shopped with them. Very scary.
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